Connecting, Celebrating & Empowering Mid-Life Women to Create Their Best Midlives.

Midlife is your launchpad for personal & professoinal growth. The Fifty Factor community is here to help you soar.

We’re Creating a New Narrative for Midlife Women (45-60ish)

Midlife Reimagined. Whether you’re considering a second act, redefining or ramping up your career, leaning into leadership, pursuing a passion, entrepreneurship, or something else entirely, The Fifty Factor is your connection. We offer curated workshops, networking events, dinners, retreats, coaching & mentoring designed from a midlife perspective with access to a growing community of midlife women who will inspire you.

Join Our Community & Access Conversations & Experiences Designed for Midlife Us.

Your Complimentary Virtual Member Experience - Designed for Midlife You:

The Coffee Circle - Engaging conversations among midlife women that spark connection, collaboration & change.

Ask the Professionals - Ask your burning questions. Our professionals in law, accounting, tech, academia, business growth, retirement, financial services, & human resources, will answer them.

Midlife Matchmaking – Personalized intros and referrals to members, experts & trusted connections aligned with your journey.

What We’re Learning Webinars / Podcasts - Fresh perspectives & insights from midlife women redefining midlife.

Perks & Live Experiences - Special Member Pricing to attend our signature events and experiences designed for The Fifty Factor.

In the Press

The Fifty Factor: New community created to help mid-life women jumpstart careers

Founder Kim Keating shares how The Fifty Factor is empowering women navigate the unique career challenges and opportunities of midlife—from pivoting to new roles to launching businesses after 50.

Navigating New Beginnings: The Fifty Factor Journey

As part of its Inspiring Women series, ROI-NJ interviewed Kim Keating about creating The Fifty Factor to connect and support mid-life women navigating career reinvention.

Kim Keating

Meet Kim Keating, Age 54, Founder & CEO

While navigating her own midlife career transition, Kim recognized the glaring gap hiding in plain sight: women in their 40s, 50s, and 60s—despite their talent, experience, and education—were often overlooked or absent from the workforce. This was especially true for women who had paused or shifted their careers to care for children, aging parents, or manage major life transitions.

Kim founded The Fifty Factor to connect & empower midlife women as they ignite careers, fast-track to leadership, return to work, monetize a passion, rev up or start a business. It is a member community expressly for midlife women to network, collaborate & thrive. Together we achieve more & accelerate change.

Kim is a sought-after speaker and holds dual Bachelor’s degrees in Communications and Psychology from Rutgers University. She is an Executive Women of New Jersey member & almost empty nester.

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Let’s Get Started!

Join The Fifty Factor Community: Complimentary Membership

Connect with members, access curated content, videos and conversations with midlife women who are redefining midlife.

Signature Experiences for Leaders, Professionals & Strategic Partners

The Fifty Factor Signature Experiences are designed for midlife leaders, partners, and professionals. Contact Kim Keating, kim@50-factor.com to discuss programs and strategic partnerships.